10 Ways to Use Epsom Salts and Improve your Health & Beauty

Epsom salt is a naturally occurring mineral compound that has numerous uses, from health and beauty to household cleaning and organic gardening.  Epsom salts are mainly composed of magnesium and sulfate, two minerals that have been thoroughly studied and proven to have wide-ranging benefits. For instance, magnesium helps to regulate the activity of more than […]

Practical Green Beauty Predicted as New Trend for 2011

The popularity of natural health and beauty products has risen steadily over the past decade.  Consumers are now more aware of the ingredients in their products and the impact they have on the environment. Naturally, this has led to an increase of companies making green claims, but that is not to say they all are […]

Warning! Your Fragrance could be Toxic

What does your perfume smell like?  Roses?  Lavendar? Or, how about coal-tar and petrochemicals?  Most likely, the latter is really what you smell when you spray on your favorite perfume or use a fragranced personal care product. Fragrances are loaded with toxic chemicals, and worst of all, nothing is stopping manufacturers from keeping their fragrance […]

Make Your Own Natural Personal Care Products with 5 Easy Recipes

The personal care market is flooded with harmful chemicals and misleading statements. With the lack of regulatory oversight in the US personal care and cosmetic market, you can never be too careful when using unnatural products. So, if you feel like avoiding all concern of harmful ingredients or spending your hard earned doe on natural […]

Dangerous Chemicals in Deodorant & Antiperspirant: A Detailed Review of the Chemicals, Research & Avoidance Tips

The personal care industry has been hijacked by misleading messages and outright false advertising. More concerning is that companies are putting their profits before the health and well-being of their consumers. While the FDA is slow to react and enforce regulation that could ban harmful ingredients, consumers continue to use their “trusted” products. Deodorants and […]

Is Your Sunscreen Safe?

After thirty-two years the FDA has yet to issue its final regulations on sunscreens. All the while consumers are unaware of the potential threats that loom in their “protective” creams and lotions. Yes, sunscreens do prevent sunburns, but beyond that there is surprisingly little evidence to support its safety and efficacy. In 2007 the FDA […]

Proving Cosmetic & Personal Care Product Claims – Efficacy Tests

Cosmetic and personal care companies are receiving increasing pressure to provide solid evidence to support product claims. We have all seen and read it. Labels touting 80% stronger hair, 24 hour effective, reduces wrinkles, and the list goes on. But consumers are wising up, and companies are forced to change their tactics. Companies can no […]

Health & Beauty Products Embrace Sustainable Packaging

Cosmetic companies have long been burdened with the reputation of using unethical and non-environmentally friendly business practices; rightfully so in some cases. Now they are working hard to reverse this notion, both in theory and practice. The health and beauty industry is jumping on the natural and organic bandwagon, and investing heavily in corporate social […]

NPA Certifies 300 Natural Personal Care Products

The Natural Product Association (NPA) natural certification program is now 300 products strong and growing. NPA is now the leading third party certified natural seal of approval for personal care products in the United States. The natural personal care market is full of brands misleading consumers to think their products are natural or organic when […]

6 Steps to Verify a Natural Label

Marketers and manufacturers are working overtime to deceive consumers and trick them into thinking that a product is natural, all natural, pure, chemical free, or fragrance free, while the product is actually full of chemicals.  However, it is true that many natural products do include natural ingredients, but usually in part with other unnatural ingredients.  […]