I am happy to see a personal care product giant like Johnson’s become eco-friendly and put the consumers’ best interests first. The products contain neither Parabens nor phthalates and use of 60% post-consumer recycled packaging.
The new line of products, including lotion, foaming wash and shampoo, claim to contain only ingredients that meet or exceed the guidelines set forth by the Natural Products Association, yet none are certified by the association.
The line consists of five product offerings for moms with children of varying ages: JOHNSON’S® NATURAL™ HEAD-TO-TOE™ Foaming Baby Wash, JOHNSON’S® NATURAL™ Baby Shampoo, JOHNSON’S® NATURAL™ Baby Lotion, JOHNSON’S® NATURAL™ Kids 2-in-1 Kids Hand & Face Foaming Wash, and JOHNSON’S® NATURAL™ Kids 3-in-1 Shampoo, Conditioner & Body Wash.
To coincide with the launch of the new line, JOHNSON’S® is introducing a new micro site, www.johnsonsnatural.com, where moms can get information about the products and ingredients, receive coupons and view a new video series.
The new JOHNSON’S® NATURAL™ product line is now available across the US at food, drug and mass retail stores, and has suggested retail prices that range from $4.59 for 9 oz. to $6.49 for 18 oz.