Origins Plantscription Anti-Ageing Serum Sets the Bar High

After 5 years of research and development, Origins is launching their new anti-ageing serum, Plantscription, in stores this month. Origins has created a lot of hype around the product and is touting efficacy equal to that of a prescription strength product like retinoic acid, except without the side effects.

Derived from leaf and bark extract of the African Anogeissus tree, the newly discovered natural active ingredient is apparently the driving force behind the product’s inherent strength.  Origins claims to sustainably harvest the tree in Ghana which provides the new star ingredient. Traditionally, Anogeissus extract is used in Ghana as an anti-microbial and for healing wounds. Plantscription also includes siegesbeckia to help support collagen, rosemary extract to help support elastin and vitamin C and peptides to support natural collagen and elastin production.

Origins performed clinical trials and found Plantscriptions to produce comparable performance to that of the topical prescription ingredient retinoic acid, including 88% of its firming, wrinkle improvement and smoothing power, but without the irritation and reddening side effects.

“This revolutionary, patent pending anti-ageing serum is proven to help support skin’s natural fibrillin, its critical elastic fibre, and in doing so has trumped all our benchmarks,” says Lynn Mazzella, senior vice president, Origins product development.

Both immediate and long-term effects were reported in a 20-week study on women aged 42-63. After just four weeks’ use Planscription showed up to a 51% reduction in the appearance of lines and wrinkles. After 12 weeks it showed up to 57% reduction of the overall appearance of lines and wrinkles, up to 64% improvement in visible skin lifting and up to 41% improvement in skin firmness.

U.S. Origins stores like Macy’s, Dillard’s, Bon-Ton and Belk will sell 30-mL vials at $55 retail.

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Posted by on Feb 22nd, 2011 and filed under NEW PRODUCTS. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

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