Tom’s of Maine Launches Clinically Proven Natural Whitening Toothpaste

Natural whitening toothpaste - simply whiteNatural oral care provider, Tom’s of Maine, has launched a new natural whitening toothpaste.  The toothpaste, New Natural Simply White Fluoride Toothpaste, is clinically proven to whiten teeth and has earned the American Dental Association (ADA) Seal of Acceptance, a first for any natural whitening toothpaste, according to Tom’s of Maine.

The natural toothpaste is said to not contain conventional whitening ingredients such as bleaching agents or artificial flavors.  Traditionally, whitening toothpastes contain a number of ingredients like hydrogen peroxide or silica.

Tom’s of Maine says its natural tooth whitening formula is based on three naturally sourced silicas that combine to remove tartar and stains without damaging tooth enamel. Simply White, as it is referred to by Tom’s of Maine, joins the line of natural toothpastes totaling 14, all of which have no artificial preservatives, animal ingredients or tested on animals.

Simply White is available at retailers and online in Clean Mint and Sweet Mint flavors. The product will begin arriving in U.S. stores this July at a price of $4.99 for a 4.7 oz tube.

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Posted by on Jun 7th, 2011 and filed under NEW PRODUCTS. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

1 Response for “Tom’s of Maine Launches Clinically Proven Natural Whitening Toothpaste”

  1. Glendia says:

    Where can I purchase these natural products like toothpaste, the true natural soap and cosmetics, I live in Louisiana ! Is there a store in my state that carries these products?

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