Artisan Botanical Perfume Wins Best Green Packaging at IPDA

The 2011 HBA Ithe best green packaging for cosmeticsnternational Packaging Design Awards (IPDA) saw a true underdog overtake a global powerhouse. Artisan Botanical Perfume, made by Pacific Perfumes, was awarded the prize for best green packaging, beating out industry giants like Aveda and Mother Earth Essentials.

The Artisan Botanical Perfume packaging is made from recycled, biodegradable paperboard, using no glue and vegetable-based inks. Moreover, the natural perfume is contained in diminutive wooden pots made from beech wood sourced from sustainable forests.

Pacific Perfumes offers a range of perfumes made entirely of ingredients that are ethically sourced, 100% natural and 100% botanical. The New Zealand based company was founded in 2003.

The packaging design contest took place last week at the HPA Global expo in New York. The conference and exposition featured over 600 exhibitors from the cosmetics, personal care, skin care, fragrance and wellness industries. More than 200 products were submitted to the design contest from major brands, niche players and indie companies.

A committee of 100, made up of packaging executives, designers, suppliers and media, selected the finalists and winners in 11 different categories. The committee based their judging on the following criteria:

  • Originality
  • Design Concept
  • Creative Use of New Materials, Components and Decorating Processes
  • Technical Competency
  • Effective Brand Messaging

The “Green Packaging” category accepted products from all categories, but the packaging was required to utilize sustainable and/or renewable materials and technology.

Green Packaging finalists:

• (Winner) Artisan Botanical Perfume by Pacific Perfumes Ltd; submitted by Pacific Perfumes Ltd

•Aveda Grounding Ritual Candle by AVEDA; submitted by The Estee Lauder Companies, Inc.

•geoGiRL Cosmetics by Pacific World Corporation; submitted by Pacific World Corporation

•Mother Earth Essentials Hotel Amenity Line by Mother Earth Essentials; submitted by Mother Earth Essentials

The winners from the remaining 10 categories were:

  • Cosmetic Mass – Super Stay 24 Color; submitted by Maybelline New York
  • Cosmetic Prestige – Stila Color Wheel Palette; submitted by Stila
  • Fragrance Mass –Flight by Michael Jordan; submitted by Five Star Fragrance
  • Fragrance Prestige – Happ & Stahns Rosa Alba; submitted by Anthropologie
  • Personal Care Mass – L’Oréal Paris Root Rescue 10 Minute Root Coloring Kit; submitted by L’Oréal
  • Personal Care Prestige – Ojon Volume Advance: Volumizing Brush on Mousse; submitted by Ojon
  • Sampling/Travel Size Packaging – Obagi Travel Size; submitted by Obagi Medical Products
  • Skin Care Mass – tn [teen’s nature]; submitted by Yuhan Kimberly
  • Skin Care Prestige – b.right! Radiant Skincare; submitted by Benefit Cosmetics
  • Tools/At Home Devices Packaging – Brush with Genius Set; submitted by Bare Escentuals

 

 

 

 

 

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Posted by on Jul 6th, 2011 and filed under NEWS, SUSTAINABLE PACKAGING. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

10 Responses for “Artisan Botanical Perfume Wins Best Green Packaging at IPDA”

  1. Adele says:

    A great part of this story is that the award winning Artisan packaging was descigned by Michael Peters, a fourth year design student at Massey University in Wellington as part of a class competition to meet Pacific Perfumes’ needs. Nice to think the future of our packaging will be in such good hands.

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