Crystal deodorant is a unique natural deodorant. It uses the natural mineral salt, potassium alum, to inhibit the growth of odor-causing bacteria. Unlike traditional deodorants and antiperspirants, crystal deodorant does not contain potentially harmful aluminum compounds or Parabens. The deodorant provides 24 hour hypoallergenic protection, and does not stain your clothes or leave a greasy residue on the skin.
“This expansion with Walmart allows us to provide our customers with our easy-to-find natural deodorant without the sticker shock,” said Ted Alflen, CEO and founder of Naturally Fresh Deodorant Crystal. “Our goal has always been to provide effective products without harmful chemicals at consumer conscious prices.”
A percentage of Naturally Fresh Deodorant’s proceeds go to the Susan G. Komen Breast Cancer Foundation for the Cure, and all products are cruelty free. According to Naturally Fresh Deodorant Crystal, their presence in Walmart will hopefully expand their reach to a broader group of customers.
Traditionally, crystal deodorant has been a niche product in the U.S. due to its uniqueness and rarity. In contrast, the European market has proved more accepting to crystal deodorant where popularity and sales are much stronger. However, the natural personal care market in the U.S. is burgeoning and crystal deodorant is experiencing a significant growth in acceptance and popularity.
As consumers become more health conscious and aware of the chemicals in their personal care products, they are looking for ways to eliminate potentially harmful ingredients from their daily lives. Crystal deodorant is a great way to help achieve their goal. With its ease of use, safety, effectiveness and all-natural ingredients, crystal deodorant is a product that has gone from niche to mainstream, and Walmart confirms this with their immense retail presence.
Furthermore, private label crystal deodorant is experiencing a growth in sales. The increased recognition of private label health and beauty products has allowed companies to cost effectively compete against national brands with an equally effective product. According to independent clinical efficacy tests, crystal deodorant is just as effective as chemical laden deodorants, and retail stores are now able to pass on the natural benefits to their customers.