The NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients defines labeling and marketing requirements. The following passage is taken from the NSF Web site:
The voluntary standard allows the “contains organic ingredients” designation for products with organic content of 70 percent (O70) or more that comply with all other requirements of the standard. To consider the intricacies of personal care product formulations and eliminate consumer confusion, the NSF standard is designed only for “contains organic ingredients” claims and allows for limited chemical processes that are typical for personal care products but would not be allowed for food products. NSF/ANSI 305 also requires companies to state the exact percentage of organic content based on the requirements of the standard.
According to Hain Celestial, the organic ingredients used in the company’s products are certified by organizations including Quality Assurance International (QAI), Oregon Tilth, and EcoCert.
“We continually review our personal care product formulations and standards,” said Irwin D. Simon, President and Chief Executive Officer of Hain Celestial. “To meet the expectations of our loyal consumers, we are proud to announce that we have adopted the NSF/ANSI 305 ‘made with organic’ standard across our Avalon Organics® and Earth’s Best Organic® personal care brands. We are currently in the process of certification and labeling transition. These changes affect all production as of November, 2011.”
NSF/ANSI 305 ‘made with organic’ certification process requires companies to meet the 70% organic ingredient level, in addition to completing an on-site inspection and technical review. “Testing is not required to determine whether a product is organic or meets this standard, as the organic claim is a process claim, not a product claim,” states NSF.
The company’s announcement of the NSF/ANSI 305 ‘made with organic’ certification follows recent allegations that Hain Celestial mislabels their products. Last month, the Center for Environmental Health (CEH), a California based environmental watchdog, named Hain Celestial in a lawsuit accusing personal care brands of mislabeling their products with false organic claims. One product identified was Baby Avalon Organics Silky Cornstarch Baby Powder.
Avalon Organics production changes, according to the NSF/ANSI 305 ‘made with organic’ standards, will take effect as of November 2011. It is unclear whether or not the announcement was made in response to the lawsuit.
Hain Celestial maintains that JASON®, Zia® natural skincare, and Alba Botanica® have also updated their packaging to identify specific ingredients as organic on the products’ ingredient lists. These changes have affected all production as of June, 2011.