The recently launched ecommerce site labels themselves as New York City’s go-to retailer for the natural beauty conscious and sells selected brands offering natural cosmetics, skincare, bath and body, and fragrance products.
Last week, the company announced that all suppliers who cannot prove that their products are free from carcinogenic, toxic or synthetic ingredients which have been proven to be harmful to human health will be removed immediately from the store. Furthermore, products tested on animals are also banned from the store.
Speaking about the initiative, Founder and CEO of Gotham Beauty, Richard Annington said: “Our business is founded on the principle of providing an edited collection of truly healthy, harm-free brands.”
One of the ingredients that were deemed harmful by Gotham Beauty was Parabens due to its connection to cancer. As a result any product formulated with Parabens is not allowed to be sold in their online store.
Gotham Beauty initiated a review of its products after discovering one of its suppliers was required to re-label products to be sold in the European Union. Unlike the FDA who relies mainly on cosmetic manufacturers to evaluate the safety of their products, the EU has one of the strictest regulatory environments relating to the safety of cosmetic and personal care products.
According to Annington, more than 500 cosmetic products sold in the US contain ingredients which are banned in Japan, Canada and the European Union.
As part of the product review process, Gotham Beauty will be discontinuing Lollia and Tokyo Milk immediately. Customers who have purchased these products are invited to contact us for a full refund.