The event featured over 500 exhibitors and 19,000 visitors of which 37% were international. Organics proved the main theme of this year’s Beyond Beauty with more than 30% of all exhibitors showcasing their natural and organic products. And they definitely were recognized.
Each year a jury of 50 or so international experts awards exhibitors with a covenanted Beyond Beauty Challenger Award. This year six of the seven accolades went to organic brands.
The Beauty Organic Award was won by Didier Arthaud for his 66°30 brand for men, which triumphed in the emerging brand category back in 2009, while the Beauty Pharma Award went to fruit-inspired organic brand Pomarium. Pomarium was also recognised in the Beauty Blog Favourite category. The prize for the Best Emerging Brand was awarded to Canadian food supplement brand Functionlab while Best Niche Brand went to Myeko developed by Lio, an organic treatment collection from Portugal.
Organic make-up brand Studio 78 Paris won the Media Favourite prize while The Jury’s Favourite prize was awarded to Pulpe de Vie, an organic brand created by Julie Ducret and described as “overflowing with good humour”.