Organic Monitor to Host First-Ever Natural Cosmetics Masterclass in North America

USDA organicConsumer confusion about natural and organic labels and standards, and the increased demand by retailers for third party verification has led Organic Monitor to host its first-ever Natural Cosmetics Masterclass in North America next month.

The event, hosted alongside the HBA Expo, will take place in New York on 29-30th Septmeber. The Masterclass aims to de-mystify natural & organic cosmetic standards for personal care and ingredient firms.

The natural personal care products industry is seeing a new trend where retailers are demanding certified products in response to consumer confusion about natural and organic beauty products. The use of the terms ‘natural’ and ‘organic’ is presently unregulated, which has caused manufactures to verify the origins of their products via independent third party certifications, such as the one issued by the Natural Products Association.

The new trend is highlighted by the fact that Whole Foods Market, the world’s largest natural product retailer, will only be marketing certified organic personal care products next year.

Retailers and manufacturers alike are making a new found commitment to third party verification schemes. In Europe too natural and organic retailers require certification to be considered for sale in stores. The same is true for some retailers in Asia, such as a leading natural food retailer, Country Farm.

In order to combat a large number of products that market on false natural and organic claims, Organic Monitor’s new Masterclass helps companies take the certification route and look at the practical implications of natural and organic cosmetic standards.

Some brands are using organic ingredients to promote their products as ‘organic’, although the formulation remains far from entirely organic. Organic Monitor will be critically reviewing the various natural and organic cosmetic standards in North American and other regions to provide clarity and transparency on ‘natural’ personal care products.

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Posted by on Aug 19th, 2010 and filed under NEWS. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

3 Responses for “Organic Monitor to Host First-Ever Natural Cosmetics Masterclass in North America”

  1. You really know what you are talking about, thanks again.

  2. Martin Sliva says:

    I loved your post and the ideas provided. There are thousands of ideas out there that are both reliable and not good. If you have any more ideas concerning natural health or related topics, that would be most appreciated. Keep up the excellent writing!

  3. I do not know if people really understand about ORGANIC so well , we make our soaps more natural possible , the real organic food or cosmetic has to be so expensive you guys have no idea.

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