Traditionally, chemical-based cosmetics have dominated the skincare market, but now that innovation has allowed companies to make natural products that produce equivalent benefits, consumers are making the transfer from chemical to natural ingredients.
But consumers beware. Remember, not all products that claim to be natural are in fact natural. So, make sure before you use a natural product to follow the Natural Cosmetic News 6 step process to verify if the product is natural.
In the United Kingdom, the natural cosmetic market has seen a new rise of what is being called ‘functional cosmetics’. Functional cosmetics incorporate products made from safe, natural ingredients that can compete with pharmaceutical treatments in terms of their anti-aging effects and their ability to restore skin to a more youthful state.
“It’s a matter of understanding how some of these ingredients not only affect the skin, but the whole system,” explains James Betz, of Biotivia. “It’s about taking the most active parts of the ingredients and combining them in a symbiotic balance that, because of the extensive scientific research and testing carried out, means that these products actually do what they say they do,” he adds.
Biotivia has introduced a new natural ingredient into the anti aging cream that they are calling the ‘new super ingredient,’ which is resveratrol. Resveratrol is a chemical compound found in certain plants. Preliminary studies suggest that resveratrol is an excellent antioxidant, may extend exercise tolerance, and may help reduce memory loss.