Whole Foods Implements New Sustainable Packaging Guidelines for Personal Care Products

Whole Foods Market, the world’s largest retailer of natural and organic products, announced that the responsible packaging guidelines for nutritional supplements and personal care products went into effect on September 1st. The new guidelines apply to all of its more than 2,100 body care and supplement suppliers, and require compliance for new vendors before their products can be sold in more than 300 locations in the US, UK and Canada.

The guidelines were announced in Sept. 2008 and suppliers were given a year’s notice to comply.   “The guidelines mandate that suppliers reduce the use of plastic in product packaging, encourage the switch to glass when possible, limit acceptable packaging materials to those that are easily reused or recycled, and/or feature the highest percentage of PCR content.  Suppliers were given one year to transition to more eco-friendly packaging.”

Leading the way, Whole Foods has switched to post-consumer recycled (PCR) content bottles for several of its store-brand products, and expects to have all house-brand supplement products switched to PCR packaging by late 2010.

“At Whole Foods Market, we’re committed to reducing, reusing and recycling waste on all levels of business, and we’re thrilled to be leading the green packaging charge with our store-brand products,” said Jeremiah McElwee, global Whole Body coordinator for Whole Foods Market. . “We knew that PCR-content bottles were the way to go. They require less energy and water to produce and generate far fewer greenhouse gases, while diverting reusable materials out of the landfill and reducing reliance on virgin plastics.”

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Posted by on Oct 13th, 2010 and filed under NEWS. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

1 Response for “Whole Foods Implements New Sustainable Packaging Guidelines for Personal Care Products”

  1. Custom packaging printing is important for all brands. Every brand has to use different customizations for their packaging if they want to keep their customers for a long time. There are different customizations that could be used by the brands. Customizations that could be printed on all packaging containers include the high definition images, unique content and beautiful shades. Window panes could be added on the packaging so that the customers can have a view of the product easily. Handles can also make the packaging easy to carry. Only those customizations that are related to the product should be printed on the packaging of that product.

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