The guidelines were announced in Sept. 2008 and suppliers were given a year’s notice to comply. “The guidelines mandate that suppliers reduce the use of plastic in product packaging, encourage the switch to glass when possible, limit acceptable packaging materials to those that are easily reused or recycled, and/or feature the highest percentage of PCR content. Suppliers were given one year to transition to more eco-friendly packaging.”
Leading the way, Whole Foods has switched to post-consumer recycled (PCR) content bottles for several of its store-brand products, and expects to have all house-brand supplement products switched to PCR packaging by late 2010.
“At Whole Foods Market, we’re committed to reducing, reusing and recycling waste on all levels of business, and we’re thrilled to be leading the green packaging charge with our store-brand products,” said Jeremiah McElwee, global Whole Body coordinator for Whole Foods Market. . “We knew that PCR-content bottles were the way to go. They require less energy and water to produce and generate far fewer greenhouse gases, while diverting reusable materials out of the landfill and reducing reliance on virgin plastics.”