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World’s Largest Natural & Organic Food Retailer to Require Third-Party Certification of “Organic” Personal Care Products & Cosmetics
Whole Foods Market, a retailer of natural and organic products with more than 270 stores worldwide, is now requiring third-party certification on all personal care products and cosmetics making “organic” claims sold in the U.S.
Whole Foods Market is implementing new companywide standards to ensure that claims on product labels are accurate. All suppliers must be fully compliant by June 1, 2011 or will not be sold in their stores.
The company’s new set of requirements apply to all personal care products and cosmetics which use the word “organic” in any way on the product label, including the word “organic” in the brand name. These new requirements are going to adversely affect current suppliers, and Whole Foods Market is working with suppliers to transition their label claims to meet the following standards:
- Products making an “Organic” claim (e.g. organic shampoo) must be certified to the USDA’s National Organic Program standard for organic products, which requires products to contain more than 95% organic ingredients.
- Products making a “made with organic ingredients” claim must be certified to the USDA’s National Organic Program standard for Made with Organic products which requires products to use more than 70% organic ingredients.
- Products make a “Contains organic ingredients” claim must be certified to the NSF/ANSI 305 Organic Personal Care Standard.
- Products listing an organic ingredient in the “Ingredients” listing must have the ingredient certified to the USDA NOP standard.
According to Whole Foods Market, this decision aims at ensuring that claims on product labels are accurate. “Our shoppers do not expect the definition of organic to change substantially between the food and non-food aisles of our stores,” said Joe Dickson, quality standards coordinator for Whole Foods Market. “We believe that the ‘organic’ claim used on personal care products should have just as strong a meaning to the ‘organic’ claim used on food products, which is currently regulated by the USDA’s National Organic Program.”
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“organic shampoo) must be certified to the USDA’s National Organic Program standard for organic products, which requires products to contain more than 95% organic ingredients.”
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