Japan’s Largest Cosmetic Manufacturer Aquires Bare Escentuals

The market leading mineral makeup Bare Escentuals has accepted a buyout offer by Shiseido of Japan for $1.7 billion. The acquisition of Bare Escentuals will allow Shisedio, Japan’s largest cosmetic manufacturer, to utilize their already existing global reach and expand the mineiral-based cosmetic portfolio. The Bare Escentuals’ brand will remain the same and will immediately [...]

Written on February 12, 2010 | Posted in NEWS | 1 comment

Mineral Makeup – The Next Big Craze

Given celebrities’ continual exposure to media, paparazzi, bad lighting, chemical peels, and the likes of, they are always looking for the next big thing in looking better and younger—at whatever cost. The next big craze – mineral makeup, and Madonna, Paris Hilton, Julia Roberts all swear by it. Made from finely milled natural minerals such [...]

Written on January 13, 2010 | Posted in NEWS | No comment