6 Steps to Verify a Natural Label

Marketers and manufacturers are working overtime to deceive consumers and trick them into thinking that a product is natural, all natural, pure, chemical free, or fragrance free, while the product is actually full of chemicals.  However, it is true that many natural products do include natural ingredients, but usually in part with other unnatural ingredients.  [...]

Written on February 4, 2010 | Posted in FOCUS | No comment

Misleading “Natural” Claims

More than 98% of supposedly “natural” products in the US are making potentially false or misleading claims, according to a study performed by TerraChoice, an environmental consulting firm.
The study of nearly 4,000 consumer products discovered unverifiable information and blatant lies regarding their claim to be 100% natural, all natural, organic, or otherwise environmental friendly.
The rise [...]

Written on February 4, 2010 | Posted in MISLEADING CLAIMS | 1 comment
organic cosmetics