Consumer confusion about natural and organic labels and standards, and the increased demand by retailers for third party verification has led Organic Monitor to host its first-ever Natural Cosmetics Masterclass in North America next month.
The event, hosted alongside the HBA Expo, will take place in New York on 29-30th Septmeber. The Masterclass aims [...]
More than 98% of supposedly “natural” products in the US are making potentially false or misleading claims, according to a study performed by TerraChoice, an environmental consulting firm.
The study of nearly 4,000 consumer products discovered unverifiable information and blatant lies regarding their claim to be 100% natural, all natural, organic, or otherwise environmental friendly.
The rise [...]
When consumers buy crystal deodorant products that are labeled “natural” they are assuming that the products are actually natural. But, that is not always the case. After countless hours of reading Blogs, chemistry forums, manufacturer websites, and speaking with industry know-it-alls, it was made very apparent that the crystal deodorant market is saturated with “natural” [...]
The natural cosmetic industry does not have uniform guidelines as to what to call natural. The guidelines for manufacturing, labeling, and marketing that exist differ from one country to the next, offering some insecurity about what consumers buy.
That is why some organizations such as the National Consumers League (http://www.nclnet.org/) are making an effort to have [...]