NPA Certifies 300 Natural Personal Care Products

The Natural Product Association (NPA) natural certification program is now 300 products strong and growing. NPA is now the leading third party certified natural seal of approval for personal care products in the United States.
The natural personal care market is full of brands misleading consumers to think their products are natural or organic when [...]

Written on August 19, 2010 | Posted in FOCUS | No comment

Misleading “Natural” Claims

More than 98% of supposedly “natural” products in the US are making potentially false or misleading claims, according to a study performed by TerraChoice, an environmental consulting firm.
The study of nearly 4,000 consumer products discovered unverifiable information and blatant lies regarding their claim to be 100% natural, all natural, organic, or otherwise environmental friendly.
The rise [...]

Written on February 4, 2010 | Posted in MISLEADING CLAIMS | 1 comment

How Healthy is Your Makeup?

It seems that the everyday consumer plays into the hand of the tactful marketers and does not look at the ingredients contained in their products. And when a product claims to be healthy, or provide a health benefit, whether it be for you skin, hair, etc, it is all the more reason to closely [...]

Written on January 13, 2010 | Posted in FOCUS | No comment

5 Dangerous Natural Cosmetic Ingredients

To the trustworthy, non-concerning consumer, “natural” has a direct association with safe.  Although ingredients may be natural, that does not mean they are safe.  In order to get to the bottom of this, and to find out which ingredients are safe, and which pose a certain health risk, I reviewed the book, “Volume 1 of [...]

Written on December 14, 2009 | Posted in FOCUS, POTENTIALLY TOXIC | No comment

Preservatives in Cosmetics: Natural vs. Synthetic

First lets analyze what a preservative really is. According to the Merriam-Webster Dictionary a preservative is an “additive used to protect against decay, discoloration or spoilage”.  Other dictionaries call a preservative a “chemical substance used to preserve foods or other organic materials from decomposition or fermentation”. So, technically speaking the only way to do this [...]

Written on November 11, 2009 | Posted in FOCUS | No comment

The Most Popular Natural Preservatives

Although some may say no preservatives are the best choice, here’s a list of the most popular natural preservatives used today.  Some you might have heard of before, others you might have no idea what they could be used for.
Neem Oil – Neem is one of the most powerful oils on the market today. It [...]

Written on November 11, 2009 | Posted in FOCUS, NEW INGREDIENTS | 4 comments
organic cosmetics