LVMH Acquires Controlling Stake in Nude Skincare

LVMH Moët Hennessy has completed the acquisition of a 70% stake in Nude Skincare, a luxury natural performance skin care brand. Nude’s current shareholders will retain a 30% equity ownership in Nude Brands Ltd. Terms of the transaction are not being disclosed. Nude is a biocompatible luxury skin care line using high performance bio-available ingredients […]

Make Your Own Natural Personal Care Products with 5 Easy Recipes

The personal care market is flooded with harmful chemicals and misleading statements. With the lack of regulatory oversight in the US personal care and cosmetic market, you can never be too careful when using unnatural products. So, if you feel like avoiding all concern of harmful ingredients or spending your hard earned doe on natural […]

NPA Certifies 300 Natural Personal Care Products

The Natural Product Association (NPA) natural certification program is now 300 products strong and growing. NPA is now the leading third party certified natural seal of approval for personal care products in the United States. The natural personal care market is full of brands misleading consumers to think their products are natural or organic when […]

Misleading “Natural” Claims

More than 98% of supposedly “natural” products in the US are making potentially false or misleading claims, according to a study performed by TerraChoice, an environmental consulting firm. The study of nearly 4,000 consumer products discovered unverifiable information and blatant lies regarding their claim to be 100% natural, all natural, organic, or otherwise environmental friendly. […]

How Healthy is Your Makeup?

It seems that the everyday consumer plays into the hand of the tactful marketers and does not look at the ingredients contained in their products. And when a product claims to be healthy, or provide a health benefit, whether it be for you skin, hair, etc, it is all the more reason to closely examine […]

5 Dangerous Natural Cosmetic Ingredients

To the trustworthy, non-concerning consumer, “natural” has a direct association with safe.  Although ingredients may be natural, that does not mean they are safe.  In order to get to the bottom of this, and to find out which ingredients are safe, and which pose a certain health risk, I reviewed the book, “Volume 1 of […]

Preservatives in Cosmetics: Natural vs. Synthetic

First lets analyze what a preservative really is. According to the Merriam-Webster Dictionary a preservative is an “additive used to protect against decay, discoloration or spoilage”.  Other dictionaries call a preservative a “chemical substance used to preserve foods or other organic materials from decomposition or fermentation”. So, technically speaking the only way to do this […]

The Most Popular Natural Preservatives

Although some may say no preservatives are the best choice, here’s a list of the most popular natural preservatives used today.  Some you might have heard of before, others you might have no idea what they could be used for. Neem Oil – Neem is one of the most powerful oils on the market today. […]