Organic Monitor to Host First-Ever Natural Cosmetics Masterclass in North America

Consumer confusion about natural and organic labels and standards, and the increased demand by retailers for third party verification has led Organic Monitor to host its first-ever Natural Cosmetics Masterclass in North America next month. The event, hosted alongside the HBA Expo, will take place in New York on 29-30th Septmeber. The Masterclass aims to […]

World’s Largest Natural & Organic Food Retailer to Require Third-Party Certification of “Organic” Personal Care Products & Cosmetics

Whole Foods Market, a retailer of natural and organic products with more than 270 stores worldwide, is now requiring third-party certification on all personal care products and cosmetics making “organic” claims sold in the U.S. Whole Foods Market is implementing new companywide standards to ensure that claims on product labels are accurate. All suppliers must […]

Misleading “Natural” Claims

More than 98% of supposedly “natural” products in the US are making potentially false or misleading claims, according to a study performed by TerraChoice, an environmental consulting firm. The study of nearly 4,000 consumer products discovered unverifiable information and blatant lies regarding their claim to be 100% natural, all natural, organic, or otherwise environmental friendly. […]

Organic Label Claims

The demand for natural and organic products and cosmetics is rapidly growing, and at the same speed grows the interest of companies that provide products that aim to be “green.” Consumer’s main concern is the amount of information available, true or false, on daily use home, personal hygiene products and even food that may be […]