Natural Cosmetics Not Living up to their Marketing Claims

New research by Organic Monitor finds that few brands marketing cosmetics as ‘natural’ and ‘organic’ are living up to their claims. Organic Monitor assessed over 50 cosmetic brands and ranked them according to their level of ‘naturalness’. The research was led by a chartered chemist who analyzed the formulations of natural and organic cosmetics and […]

North American Natural & Organic Personal Care Market Exceeds $5 Billion

The North American market for natural and organic personal care products recorded sales in excess of US $5 billion in 2010, according to a new report by Organic Monitor. After recovering from the financial crisis of 2009, market growth rates have rebounded to pre-recessionary levels as consumers continue to demand ‘chemically-clean’ cosmetics and toiletries. The […]

European Natural Cosmetic Market Predicted to Expand by 12% in 2010

Organic Monitor, a research and consulting company for the international organic product industry, released a new report on the European Natural Cosmetics Market.  The report details the rising success of European natural cosmetics during the global economic downturn.  Within the report, Organic Monitor attributed the increase in market size to competitively priced “value brands” and […]

Now Men Can Use Organic Cosmetics Too

With the evolution of the metro-sexual male a new market has evolved.  The fashion industry and cosmetics alike have begun expanding, changing and developing new products and brands specifically created to target the fashion/beauty conscious male. Ten years ago if you told me that men were using beauty products, or spending $200 on a pair […]

Natural and Organic Standards Worldwide Increase

Natural and cosmetic standards are becoming more and more popular and as this occurs, the amount of standards available grows as well.  Cosmetic manufacturers, formulators and ingredient companies are asking what differences there are between these many standards available and the technical implementations of adoption. Organic Monitor has worked on a report called Techinical Insights. […]

Organic Label Claims

The demand for natural and organic products and cosmetics is rapidly growing, and at the same speed grows the interest of companies that provide products that aim to be “green.” Consumer’s main concern is the amount of information available, true or false, on daily use home, personal hygiene products and even food that may be […]