Now more than ever beauty brands want to appeal to the naturally conscious consumer while continuing to make an effective product. It is the combination of nature and science topped with an eco-friendly mentality that will successfully guide products into the future. Some brands are expecting to see the ‘Nu Natural’ trend take effect in [...]
Whole Foods Market, a retailer of natural and organic products with more than 270 stores worldwide, is now requiring third-party certification on all personal care products and cosmetics making “organic” claims sold in the U.S. Whole Foods Market is implementing new companywide standards to ensure that claims on product labels are accurate. All suppliers must [...]
This oil is produced from the kernels of the argan tree fruit which grows in few areas, one of which is Morocco. One of its species, the Argania which once covered North Africa is now endangered and under UNESCO’s protection. It is valued for its nutritive, cosmetic and medicinal value. The amount of oil produced [...]
We have mentioned before the unlimited benefits that our skin can gain from using natural ingredients in natural and organic skin care products. From moisturizing to nurturing the skin, these ingredients are the new boom in the natural cosmetic industry. One of these ingredients is avocado oil. Oil found in avocados is rich, has extremely [...]